Hair care business Mielle Organics has signed a major investment deal with Berkshire Partners, which is buying a minority stake in the business. Terms of the deal were not disclosed,
Consumers are engaging more heavily with fragrance on social media, according to a report from influencer marketing firm Traackr. According to the company’s State of Influence report, which analyzed mentions
It’s pretty straightforward to trace the olfactive heritage of a perfume house, but not so much that of past civilizations. Odeuropa is setting out to fix that, with a new
Maybelline has named Storm Reid, the 17-year-old “Euphoria” actor, its latest spokesperson. Although Reid joins a robust lineup of former spokespeople, the actor’s appointment does mark a departure for the
Body care was one segment driving skin care’s growth in 2020, according to The NPD Group, and female-founded brands are leading the charge to take treatments down to the toes.
Neutrogena has revealed its newest celebrity collaborators: Chloe and Halle Bailey, the sisters behind music duo Chloe x Halle. The sisters, aged 22 and 20, respectively, bring a strong point
Salon hair care brand Matrix might be reestablishing itself, but it’s hoping to capture new consumers at the same time. The salon brand, owned by L’Oréal, has undergone a re-brand,