CMHC to get a new name as part of rebranding effort

The Canada Mortgage and Housing Corp. will be getting a new name in the coming months, part of a larger rebranding by the federal housing agency to better reflect its changing mandate.

The head of the Crown corporation says the decades-old name overemphasizes the financing of home ownership and does not do enough to highlight housing affordability.

In an interview with The Canadian Press, Evan Siddall says changing the name would better align with the corporation’s present — and its future.

The Liberal government made the agency a key overseer of the national housing strategy, involving tens of billions of dollars in combined federal, provincial and private-sector funding and financing.

Federal legislation is needed for an official name change, but Siddall says that doesn’t prevent the organization from using a trade name. A new name along the lines of “Housing Canada” will be the subject of consultations with the 2,000-strong workforce at the agency.

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