Killjoys now want pub-goers to sign disclaimers acknowledging the dangers of drink every time they order a pint.
Proposals by health and safety experts have heaped further dismay on to the hospitality industry, already hit by Covid.
Protecting.co.uk said that alcohol risk assessments should be issued each time someone orders a boozy drink.
The company wants punters to sign off on the potential harmful effects, including a list of illnesses alcohol can cause.
Spokesman Mark Hall said: “It’s safe to say that even though we all know the effects of drinking a lot of alcohol, many people seem to be ignoring the facts.
“So maybe they need to be hit with a reminder every time they order a drink.
“If we’re killjoys saying this, then we’re happy to be killjoys.”
The NHS recommends a weekly limit of 14 units of alcohol for men and women in order to stay at “low risk” of drinking-related complaints such as liver disease.
The move has been slammed by pub campaigners, who said it is the latest slap in the face after a year of lockdowns.
James Watson of Protect Pubs said: “This is killjoy nanny-state madness taken to the extreme.
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“As usual, the hardworking British publican becomes the whipping boy.”
Since the start of the pandemic pubs have lost £8.2billion in sales.
Greg Mulholland from the Campaign For Pubs said: “To even suggest people should be asked to sign a disclaimer before going to the pub to have a pint is not only preposterous, it’s offensive.
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“Popping to the pub has been shown to have a positive effect on mental health and on combating loneliness.”
It comes after Brits flocked to pubs across England today to celebrate the first weekend since lockdown restrictions were eased.
Revellers took advantage of the glorious 16C sunshine to visit beer gardens after coronavirus measures were loosened on April 12.
The relaxing of restrictions also means groups of six people can now meet at pubs and cafes for the first time since November last year.
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And punters have been making the most of their new freedoms, with pub gardens brimming with drinkers since they opened this morning.
Cities such as Manchester and Liverpool have seen queues forming around popular venues.
Parts of southern England enjoyed highs of 16C, with temperatures set to rise to 18C early next week.
About 1.5 million drinkers are tipped to down about six million pints today, with some pubs reporting sales ten times higher than before the coronavirus pandemic began.
Emma McClarkin, chief executive of the British Beer & Pub Association, said: "Pubs and pub-goers are looking forward to the first weekend drinks in months.
"We're beginning to rebuild our businesses and reconnect our communities."
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