A toddler has gone missing in Australia, prompting a nationwide missing person search similar to the one for Madeleine McCann.
Cleo Smith, 4, was reportedly 'snatched out of her tent' while asleep at the Blowholes campsite in western Australia, The Sun reported.
She was last seen by her parents in the early hours of Saturday morning, with her mum saying the "very, very unusual" disappearance has traumatised the family.
They spoke to her at 1.30am, but when mum Ellie Smith woke up again at 6am she was gone.
Ellie posted a plea for help on social media after a day without her daughter.
Ms Smith wrote: "It’s been over 24 hours since I last seen the sparkle in my little girl’s eyes!
"Please help me find her."
Authorities across Australia are looking for missing Cleo, including homicide detectives.
The toddler was wearing pink pyjamas and sleeping in a black and red sleeping bag, which was also nowhere to be found when Ellie woke up.
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Cops have told locals to check their wheelie bins for a black and red sleeping bag, which they suspect will have been disposed of by the potential kidnapper.
Police helicopters and drones have been launched in the coastline search for Cleo.
Lead Inspector John Munday said he had "grave fears" for the poor little girl's wellbeing, but would continue the massive search till Cleo is reunited with her parents.
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Munday told reporters on Monday: "Every hour that goes by with a four-year-old out in this environment, there’s obviously limited water supply, it is warm, very limited shelter. It is very, very concerning.
"That’s why we do hold grave fears for Cleo at this time.
"We are continuing to throw everything we have at this and we will continue until we can provide some answers as to what has happened to Cleo."
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He also said it's possible Cleo was kidnapped.
Inspector Munday added: "Certainly we are not ruling (abduction) out.
"We are not going to get blinkered or assume that something has happened. Everything is on the table until we can rule it out."
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